PAOLA VIGILANZA

Quick CLV Calculator

Estimate how much a single customer is worth over the full relationship — and see how pricing, retention, or margin shifts change that number instantly.

Need NPV, ROMI & payback period? Try the Advanced Calculator →

Raw data
→
Insight
→
Decision

Your inputs

€
Average amount spent per purchase — type any value, or drag for values up to 1,000
How often a customer buys per year
Average years a customer stays active
Profit retained after cost of goods/service

Customer Lifetime Value

€1,190
Profit-based CLV over the customer lifespan
Annual value per customer €340
Total revenue (lifetime) €1,020
Total profit (lifetime CLV) €357
Profit share 35%